With digital traps in hospitals, there’s no need for personal injury lawyers to chase ambulances these days.
Law firms are using geofencing in hospital emergency rooms to target advertisements to patients’ mobile devices as they seek medical care, according to Philadelphia public radio station WHYY. Geofencing can essentially create a digital perimeter around certain locations and target location-aware devices within the borders of those locations. Patients who unwittingly jump that digital fence may see targeted ads for more than a month, and on multiple devices, the outlet notes.
While the reality may seem like a creepy nuisance to some, privacy experts are raising alarms.
“Private medical information should not be exploited in this way,” Massachusetts Attorney General Maura Healey told WHYY. “Especially when it’s gathered secretly without a consumer’s knowledge—without knowledge or consent.”
Read full story here: A Trip To The ER With Your Phone May Mean Injury Lawyer Ads For Weeks | Ars Technica
