We all love free stuff, so it’s no surprise that Canadians are pledging allegiance to a growing number of loyalty programs. However, many of us are not bothering to cash in on our rewards.
A new report from Bond Brand Loyalty estimates that collectors are sitting on a whopping $16 billion worth of unused rewards points — that works out to a value of $629 per collector.
The Mississauga, Ont.-based marketing agency surveyed 9,299 Canadians online in January and February. It found that 55 per cent of collectors don’t even know how many points they have, and 41 per cent are unaware of the value of their points.
Read full story here: Canadians Hoarding $16B Worth Of Unused Loyalty Points – Business – CBC News
