There are few things that raise the hackles of Canadian consumers more than the cost of telecom services. But when it comes to rising internet costs at least, Canadians may have only themselves to blame.
“There isn’t a lot of price elasticity [because] consumers aren’t leaving,” says Prof. Brynn Winegard, who teaches the neuroscience and psychology of consumer behaviour at York University’s Schulich School of Business in Toronto.
“They know they can get those prices from those consumers.” says Winegard.
Two of the big telecommunication providers — Bell and Rogers — announced earlier this month they were raising home internet prices, the second increase in the past 15 months.
Read full story here: It’s A Canadian Thing: Why Big Phone Companies Still Dominate Internet Services Amid Cheaper Options | CBC News
