Tag: Air Miles

Aeroplan, PC Optimum Grapple With Points Theft As Thieves Drain Accounts, Book Flights | CBC News

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Loyalty programs Aeroplan and PC Optimum have each recently been hit with multiple cases of points theft. Flights have even been booked using stolen Aeroplan miles. “I was blown away,” said Christina Rayburn, after discovering that someone had swiped most of the miles from her online Aeroplan account and taken a trip. “The fact that they were able to do that kind of concerns me.” Cyber thieves are increasingly targeting Canadians’ stockpiles of lucrative loyalty points — PC Optimum has dealt with points theft since the program launched in February. Some cybersecurity experts say…

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Canadians Hoarding $16B Worth Of Unused Loyalty Points – Business – CBC News

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We all love free stuff, so it’s no surprise that Canadians are pledging allegiance to a growing number of loyalty programs. However, many of us are not bothering to cash in on our rewards. A new report from Bond Brand Loyalty estimates that collectors are sitting on a whopping $16 billion worth of unused rewards points — that works out to a value of $629 per collector. The Mississauga, Ont.-based marketing agency surveyed 9,299 Canadians online in January and February. It found that 55 per cent of collectors don’t even know how many points they have,…

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Revamped Air Miles Rewards A Big Win For Consumer Rights After Troubled Year: Expert – National | Globalnews.ca

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Following a firestorm over its (now cancelled) expiration policy, Air Miles has announced “enhancements” to its loyalty program. Starting April 3, all cardholders will receive the same merchandise offers, as opposed to a tiered system allowing some users access to more offers than others. That means all cardholders — whether they are base-level “blue,” prime “gold” or a premium “onyx” member — will see the same offers when they log in. However, gold members will get 10 per cent off all merchandise, and onyx members will get 20 per cent off…

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