Loyalty programs Aeroplan and PC Optimum have each recently been hit with multiple cases of points theft. Flights have even been booked using stolen Aeroplan miles. “I was blown away,” said Christina Rayburn, after discovering that someone had swiped most of the miles from her online Aeroplan account and taken a trip. “The fact that they were able to do that kind of concerns me.” Cyber thieves are increasingly targeting Canadians’ stockpiles of lucrative loyalty points — PC Optimum has dealt with points theft since the program launched in February. Some cybersecurity experts say…
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Canadians Hoarding $16B Worth Of Unused Loyalty Points – Business – CBC News
We all love free stuff, so it’s no surprise that Canadians are pledging allegiance to a growing number of loyalty programs. However, many of us are not bothering to cash in on our rewards. A new report from Bond Brand Loyalty estimates that collectors are sitting on a whopping $16 billion worth of unused rewards points — that works out to a value of $629 per collector. The Mississauga, Ont.-based marketing agency surveyed 9,299 Canadians online in January and February. It found that 55 per cent of collectors don’t even know how many points they have,…
Read MoreAeroplan No More? Air Canada To Launch Own Loyalty Program | Globalnews.ca
Air Canada announced Thursday it plans to launch its own loyalty program and will replace Aeroplan in 2020. In a statement, Air Canada said Aeroplan will no longer be the carrier’s loyalty program after its agreement with Aimia – Aeroplan’s parent company – effectively ends June 30, 2020. “The new program, launching in 2020, will offer additional earning and redemption opportunities, more personalized service and a better digital experience for Air Canada customers,” Benjamin Smith, president of Air Canada’s passenger airlines, said in a statement. “Similar to all of Air…
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