Tag: Rewards

We all love free stuff, so it’s no surprise that Canadians are pledging allegiance to a growing number of loyalty programs. However, many of us are not bothering to cash in on our rewards. A new report from Bond Brand Loyalty estimates that collectors are sitting on a whopping $16 billion worth of unused rewards points — that works out to a value of $629 per collector. The Mississauga, Ont.-based marketing agency surveyed 9,299 Canadians online in January and February. It found that 55 per cent of collectors don’t even know how many points they have,…

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