Tag: Rewards program

Following a firestorm over its (now cancelled) expiration policy, Air Miles has announced “enhancements” to its loyalty program. Starting April 3, all cardholders will receive the same merchandise offers, as opposed to a tiered system allowing some users access to more offers than others. That means all cardholders — whether they are base-level “blue,” prime “gold” or a premium “onyx” member — will see the same offers when they log in. However, gold members will get 10 per cent off all merchandise, and onyx members will get 20 per cent off…

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