For generations, marketers told us one can learn a lot about a person from the car they drive. Now, it’s the cars that can tell manufacturers a lot about the people who drive them.
Many drivers may not know it, but the latest in connected car technology in their new ride isn’t just improving their comfort and safety. It may also be logging — and sharing — data from each journey.
Read full story here: What Your Car Knows About You — And What It’s Telling Others | CBC
